2026 Poland Real Estate Market Outlook_ENG

2026 Real Estate Market Outlook P|oland

Intelligent Investment

07 Hotels

Trends to watch

— There is still a lot of interest from new hotel chains and operators in entering the Polish market . They see significant potential for further development of the sector in terms of size and quality.

— In key markets, developers are diversifying commercial projects, including the hotel function inirtphreojects. In regional markets, on the other hand, thceonversionof office buildings into hotels is moving from the planning phase to the implementation phase. The conversion of difficult office buildings into hotels will continue. — The structure of demand is changing. While traditional leisure trips will remain the main source of demand, business travel is growing again . There is still a demand for bleisure trips , i.e. combining a business trip with a private holiday. The coolcation trend is also important for the Polish market , i.e. the search for cooler holiday destinations in response to heat waves in southern Europe. — Social media will continue to shape the attractiveness of destinations , especially among younger travelers. For operators, understanding and leveraging this influence will become increasingly important, as it can increase brand visibility and accelerate the development of new destinations. The ability to use AI platforms to generate complete travel plans based on user preferences is changing the approach to hotel brand marketing. Their products must also be distributed through these new channels. — Demographics remain a long-term risk factor. With a decreasing population in Poland, the need to attract tourists from new foreign markets will increase, as well as to attract part of the domestic demand, currently choosing foreign destinations, to the Polish hotel base. It is also necessary to expand the offer for the dynamically growing group of seniors.

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