The View 7th edition

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The cinema was refurbished and the VIP screening rooms now has its own chef. For the convenience of the visitors the parking system also changed: from last November on free parking been reduced to 3 hours, the system now prefers the customers arriving here. WHAT CHANGES DO YOU SEE IN THE HUNGARIAN RETAIL AND CONSUMER HABITS, HOW DO THEY Fruzsina Morau Monok: What we see in Pólus Center is that there is a need for larger-scale shops. It is in the interests of both the mall and the visitors that shopping centres become an experience-based shopping venue, that offers more and more enjoyable time to customers; and the mall should be a meeting point where time can be spent effectively. For the time being, the growth of online commerce is only seen by stores offering electronics products, while in the other segments the presence of a physical store is still important. Éva Nagy: We also feel that the experience is that what our visitors need to be provided - in the future the boundaries of the retail and shopping centre services will be blurred, this hybrid world must be created by us. We see that in the future the centres will compete INFLUENCE THE LIFE OF FUTURE OF THE SHOPPING CENTRE?

with today's cinemas, theatres, playgrounds - Campona is also developing in this direction.

Zsolt Vámos: The growing online purchases undoubtedly change the buying habits of the Hungarians, although the Csillag Center is less involved in this trend. Customers look for specific shops and services what they know, and they are unable to access them online for the time being. The other big trend, the experience- based shopping will definitely reach us - the Csillag Center will also develop in this direction. Tamás Müller: I think what's going on in the world of retail will appear in Arena Mall and we should keep up with it. Tenants respond to the gain of online shopping, and I hope we can introduce automated payments in more and more places (e.g. food court) in the near future. In addition to digital solutions, more and more web shops are opening up physical stores, and we feel the expansion of the discount stores against traditional hyper markets. The positive change is the growing number of conscious customers, the negative one is the domestic labour shortage that affects the entire retail industry and can cause serious problems in the everyday life of both the tenants and the facility management.  WHAT NOVELTY(S) CAN WE EXPECT IN THE MALL IN 2019? Fruzsina Morau Monok: We want to provide our visitors with more experience - men and boys are our priority target groups. Our 'digital playground' initiative, launched in