2026 Poland Real Estate Market Outlook_ENG

2026 Real Estate Market Outlook P|oland

Intelligent Investment

04 Retail

Profitability and consume-rcentric strategy The positive end of the year in terms of retail sales growth is particularly noteworthy due to the rapid growth in sales of the fixed asset category. Consumer sentiment and purchase intentions are also the highest since the pandemic, reflecting a 12% increase in the purchasing power of Poles (year-on-year). However, consumption remains stable, which may indicate that there is still a lot of caution. These conditions are also reflected in the growing expectations of consumers, which tenants and landlords are trying to meet. We will observe further refinement of the tenant mix and significant activity of owners in the search for attractive brands, which will be associated with a thorough analysis of tenant profitability. We will observe the further development of discount concepts, which, in addition to retail parkws,illalso involve shopping centres – on both sides, as it contributes to improving footfall for owners and responding to the development of less attractive spaces, it may also contribute to raising average rent rates. The continued high interest in retail parks will also characterize the market in 2026, but we will observe an increasingly selective approach – both among developers, investors, and tenants. On the other hand, however, the group of tenants developing in parks will constantly grow. - 0,5 1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 5,0

Figure 04: New supply of retail parks (sq m) and share of retail parks in retail transaction volume (%)

70%

60%

50%

40%

30%

transactions

20%

10%

Share of retailparks in thevolumeof retail

Newsupply of retailparks (Millionsq. m)

0%

2019

2020

2021

2022

2023

2024

2025

New supply of retail parks (LHS)

Share of retail parks in the volume of retail transactions (RHS)

Source: CBRE Research

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