2026 Poland Real Estate Market Outlook_ENG

2026 Real Estate Market Outlook P|oland

Intelligent Investment

04 Retail

Trends to watch

— Poland’s strong and steady economic performan—ce now one of the standouts in Europe — is increasingly reflected in the country’s rising purchasing power . Warsaw’s per -capita purchasing power index has already surpassed the European average, and national indicators are climbing at an impressive pace. International retailers are taking note: roughly 30 new brands made their debut in Poland last year alone. — Shopping centreowners are proactively repositioning their assets — refreshing concepts, strengthening tenant mix and optimizing operations. These initiatives are paying off, with leading schemes showing remarkable resilience in both footfall antdurnovers, even in a more competitive environment. — Retailtainment — the fusion of retail, entertainment and experiential formats — is emerging as a key strategic direction for both landlords and tenants. While the trend is most advanced in Western Europe, experiential features such as event zones, fitness components and café concepts will become increasingly common across stores inCEE as well. These additions not only elevate brand perception but consistently drive higher sales andfootfall. — New retail supply continues to be dominated by retail parks , a trend expected to remain in place for at least the next two years. At the same time, tenants who entered the first wave of retail park developments around 2020 are now in a position to evaluate the profitability of each location — potentially triggering portfolio adjustments and optimization strategies.

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