Raport Confidence Index 2024_english veriosn

LOGISTICS AND SUPPLY CHAIN CONFIDENCE INDEX 2024

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3.3 E-commerce

The growth of e-commerce business in Poland continues apace and the country remains one of the fastest growing markets in Europe after the Covid-19 pandemic. In 2023, CBRE conducted a European study “E-commerce in the post-pandemic era” in which it was assessed which countries returned to the pre-pandemic trend (had the pandemic e-commerce boost not happened). Poland is one of the outliers, where online shopping volume is still 2.9 years ahead of the trend which was present before the pandemic. Even though Polish customers have gotten used to omnichannel strategies, the e-commerce sales growth rate is slowing down, a trend

that is visible also in our Confidence Index answers.

44% of the respondents (up from 32% last year) estimate the growth rate for e-commerce growth in 2024 between 0 and 5%, while 28% (down from 40% last year) estimate the growth rate for e-commerce in 2024 to be between 6% and 10%. 28% of respondents forecast e-commerce growth of more than 11%. Last year this range was selected by roughly the same amount of respondents, although the growth of more than 15% was selected by 14% (10% this year).

Figure 17. In 2024, what will be the growth rate (year on year) for e-commerce (B2B and B2C) across Poland?

Overall 0% - 5%

44%

28%

6% - 10%

18%

11% - 15%

10%

>15%

3.4 Customer / Service Provider Commercial Dynamics

We asked our respondents a question about outsourcing their supply chain activity to third party logistics service providers. 46% of logistics providers don’t expect to change anything in terms of outsourcing or sub-contracting their supply chain activity, whereas 38% of manufacturers and retailers also plan to maintain their current outsourcing levels. For the logistics companies it’s a 24% decrease, while for manufacturers and retailers it’s a 22% increase compared to last year.

or distribution operations, while 19% of manufacturers and retailers plan to do so. 12% of manufacturers and retailers and 8% of logistics companies will be outsourcing more of their warehouse operations. 16% of producers and retailers and 4% of logistics companies are going to outsource more of both their warehousing and transport activities. As for outsourcing less of their operations, 12% of logistics companies plan to limit outsourcing of distribution, warehousing or both and 15% of manufacturers and retailers are planning to do so.

31% of logistics companies will be outsourcing more of their transport