The View 7th edition

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IF YOU LOOK BACK TO 2018, WHAT EVENT, CAMPAIGN, CHANGE WOULD YOU HIGHLIGHT? FruzsinaMorauMonok: Therewas a significant change in our marketing activity last year as we started to work with influencers, which was very well received by our visitors. We have renewed our campaigns (e.g. "Back to School") and Christmas campaigns could attract new audience and new consumer groups. Trendy gifts (backpacks with unique pressure, Christmas vacuum flasks, etc.) were taken home by thousands of customers – all of them have strengthened the Pólus brand. Éva Nagy: In 2018 we organized a number of programs for visitors. The most important among them was the September Plogging Day during which many of our visitors, as well as the students of the local schools joined that linked sport exercise with cleaning the environment. At the end of the event a lot of young people were attracted by the prize game and the popular blogger, Trunk Tomi's sneaker show.

This program fits within the series we recommend our visitors to spend their spare time on sports and on other exercises, games and leisure. Zsolt Vámos: The change on brand identity last year was supported by an intensive communication campaign when we co-operated with influencers. Furthermore, on Facebook we were particularly effective in reaching well-targetable visitors. Our goal is not to reach a high number in visitors, but to become a destination shopping centre and I think this has already been accomplished, the Csillag Center is now not an impulsive shopping centre, but a retail destination where visitors arrive having a specific purpose. Tamás Müller: In addition to the change of name (from Aréna Plaza to Arena Mall), we welcome our new tenants: Adidas, DM, Futureal, J.Press, Inglot, Kazar, Michael Negrin, Mohito and OVS opened their new stores in 2018. Humanic expanded its flagship store to 730 square meters, Pandora also enlarged its premises and Rossmann expanded to over 700 square meters. I would like to emphasize Karl Lagerfeld, which strengthens our luxury offering and it is also meaningful that Peek & Cloppenburg grew from 6,000 to 7,200 square meters.